A watch is never just a timekeeping instrument, it is an extension of one’s lifestyle. Whether it’s a daily companion or a high-value collectible, proper care and correct usage ultimately determine how long it will last. From exterior cleaning to movement maintenance, every detail matters. Wipe Away Dirt with a Cloth When worn continuously over long periods, a watch naturally accumulates sweat, oils and dust, especially around the junctions between the case and bracelet, as w

Few watches are as instantly recognisable as the Jaeger LeCoultre Reverso. Defined by its reversible case and Art Deco proportions the Reverso was born from a practical need and has since evolved into one of the most enduring designs in modern watchmaking. Originally created in 1931 to protect the crystal during polo matches, the swivelling case remains the defining feature of the collection. What began as a utilitarian solution has over the decades become a canvas for techni